Recognizing signals is not rocket science – it is, above all, the ability to look at everyday life with fresh eyes. The biggest changes do not emerge in a vacuum; they creep in as small hints around us: in news headlines, coffee table conversations, store shelves, and social media streams. Often these signs go unnoticed because they do not yet fit our familiar picture of the world. Yet it is precisely from them that tomorrow’s trends and potential disruptions are born. When you learn to tune your “signal sense” to the everyday level, you become like a hunter who hears the first rustle before anyone else even suspects that movement has begun